Brand Identity Design



Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.
Platform for teens to discover their passions, interests, and activities to excel in - all this with the help of experts in various fields recreating relevant and real-world scenarios to foster productivity and critical thinking.
Uable, primarily comprised of clubs or virtual communities, which students can join, depending on their interests.

Brand Identity Design




Brand Identity Design
Brand Identity Design





Brand Identity Design
Brand Identity Design
Brand Identity Design
Brand Identity Design
Brand Identity Design



I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.
I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.
I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.
I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.
I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.
As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.
I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.









As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.
I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.
As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.
As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.
As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.
As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.
As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.
I was a part of Uable since the start and worked closely with the founding team. The first objective was to come up with a brand story, what did we want our clientele to identify with and what feelings did we want to invoke. This is when the term “Ikigai” started being discussed. We wanted our target audience to see our brand as a platform that helps them find their purpose of life and inspire them to dedicate this purpose. Learn through real life experiences and discover career pathways they are passionate about.
My teammates and I made multiple iterations of the logo, finally settling on the ikigai form, which eventually became the visual identity of Uable.
As each learner at Uable is unique, so are our brush strokes. The 4 strokes show different directions or paths that they can choose in life at the same time, the point where they join shows a special space where they can engage with other teens and create their own identity.


Colours and Fonts
Colours and Fonts
Colours and Fonts








Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Kanit was decided as the header font, Source Sans as the body copy and Lakeshore as a fun and accent font used to highlight words and phrases to catch attention.
Colours and Fonts





App Work
App Work
App Work
Events
Colours and Fonts
Events
Events
Colours and Fonts







Events


App Work









Challenges Card
Challenges Card
Challenges Card
Challenges Card
Challenges Card
Challenges Card
Challenges Card
Challenges Card
Challenges Card
Challenge cards
Challenge Cards
Challenges card
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
As a professional in the real world many situations arise which are thought provoking and really tests if they truly enjoy the field or not. A challenge from the expert is the same, where they pose actual questions and problems that arise in their fields and inspires teens to realise their true passions and potential by solving it.
Problem for the designer: Since these challenges are given by a variety of experts and most pertain to real life situations hence its difficult to find stock images for the same, so this had to be solved by truly understanding the brief and using photo manipulation to come up with suitable images.
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
As a professional, many situations arise in the real world which provoke thinking on one’s feet while testing if they truly enjoy their professions or not. Uable panel of experts from diverse backgrounds pose actual questions and challenges from real-world problems that arise in their fields, inspiring teenagers to realize their true passions and potential through solving them.
Problem for the designer: Since these challenges are presented by experts and pertain to real life situations, it is difficult to find unique stock images for the same. This meant truly understanding the brief and using photo manipulation to come up with suitable images which related to it.
App Work
App Work
App Work





App Work










Colours and Fonts
Colours and Fonts


Colours and Fonts


Events



Events
Social Media
Social Media
Social Media
Social Media







Illustrations & Compositions
Illustrations
Illustrations & Compositions
Illustrations & Compositions
Illustrations & Compositions
Illustrations & Compositions





App Work ——————————— Image Manipulation ——————————— Tools: Photoshop, Illustrator
App Work ———— Image Manipulation ———— Tools: Photoshop, Illustrator
App Work ———— Image Manipulation ———— Tools: Photoshop, Illustrator
App Work ——————————— Image Manipulation ——————————— Tools: Photoshop, Illustrator
App Work ——————————— Image Manipulation ——————————— Tools: Photoshop, Illustrator
App Work ———— Image Manipulation ———— Tools: Photoshop, Illustrator
App Work ——————————— Image Manipulation ——————————— Tools: Photoshop, Illustrator
App Work ———— Image Manipulation ———— Tools: Photoshop, Illustrator
App Work ——————— Image Manipulation ——————— Tools: Photoshop, Illustrator
App Banners
App Banners
App Banners
App Banners
App Banners
App Banners
App Banners
App Banners
App Banners
Banners to show teens the activities in which they can explore and engage in.
Banners to show teens the activities in which they can explore and engage in.
Banners to show teens the activities in which they can explore and engage in.
Banners to show teens the activities in which they can explore and engage in.
Banners to show teens the activities in which they can explore and engage in.
Banners to show teens the activities in which they can explore and engage in.
Banners to show teens the activities they can engage and explore.
Banners to show teens the activities in which they can explore and engage in.
Banners to show teens the activities in which they can explore and engage in.
Social Media




Events
Events
Events
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.
Events




Social Media
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.
Illustrations & Compositions








Events ——— Image Manipulation, Image Creation, User Interface Design ——— Tools: Photoshop, Illustrator, Adobe XD & Wix


Events ——— Image Manipulation, Image Creation, User Interface Design ——— Tools: Photoshop, Illustrator, Adobe XD & Wix
Events — Image Manipulation, Image Creation, User Interface Design — Tools: Photoshop, Illustrator, Adobe XD & Wix
Events — Image Manipulation, Image Creation, User Interface Design
— Tools: Photoshop, Illustrator, Adobe XD & Wix
Events ——— Image Manipulation, Image Creation, User Interface Design ——— Tools: Photoshop, Illustrator, Adobe XD & Wix
Events ——— Image Manipulation, Image Creation, User Interface Design ——— Tools: Photoshop, Illustrator, Adobe XD & Wix
Events — Image Manipulation, Image Creation, User Interface Design — Tools: Photoshop, Illustrator, Adobe XD & Wix
Events — Image Manipulation, Image Creation, User Interface Design
— Tools: Photoshop, Illustrator, Adobe XD & Wix
Events — Image Manipulation, Image Creation, User Interface Design — Tools: Photoshop, Illustrator, Adobe XD & Wix
























Social Media
Social Media
Social Media


Illustrations & Compositions






Illustrations & Compositions
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.











Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Social Media ————— Image Manipulation & Creation, Typography ——————————— Tools: Photoshop, Illustrator
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.
Was an integral part of the social media team and helped the brand acquire 10k followers across all social media handles.

Illustrations & Compositions









Book Illustrations
Book Illustrations
Book Illustrations
Book Illustrations
Book Illustrations
Book Illustrations
Book Illustrations
Book Illustrations
Book Illustrations






















Old Website Illustrations
Old Website Illustrations
Old Website Illustrations
Old Website Illustrations
Old Website Illustrations
Old Website Illustrations
Old Website Illustrations
Old Website Illustrations
Old Website Illustrations









Brand Image for Uable
Brand Image for Uable
Brand Image for Uable
Brand Image for Uable
Brand Image for Uable
Brand Image for Uable
Brand Image for Uable
Brand Image for Uable
Brand Image for Uable
Illustrations & Compositions ——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Events — Image Manipulation, Image creation, User Interface design
— Tools: Photoshop, Illustrator, Adobe XD & Wix
Events — Image Manipulation, Image creation, User Interface design
— Tools: Photoshop, Illustrator, Adobe XD & Wix
Illustrations & Compositions ——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Illustrations & Compositions——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Events — Image Manipulation, Image creation, User Interface design
— Tools: Photoshop, Illustrator, Adobe XD & Wix
Illustrations & Compositions ——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Events — Image Manipulation, Image creation, User Interface design
— Tools: Photoshop, Illustrator, Adobe XD & Wix
Events — Image Manipulation, Image creation, User Interface design — Tools: Photoshop, Illustrator, Adobe XD & Wix
Illustrations & Compositions ——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Illustrations & Compositions ——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Illustrations and compositions ——— Image Manipulation, Illustrations
——— Tools: Photoshop, Illustrator
Illustrations & Compositions ——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Illustrations & Compositions ——— Image Manipulation, Illustrations
——— Tools: Photoshop, Illustrator
Illustrations & Compositions ——— Image Manipulation, Illustrations ——— Tools: Photoshop, Illustrator
Illustrations & Compositions ——— Image Manipulation, Illustrations
——— Tools: Photoshop, Illustrator








